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www.FastTrackInternetMarketing.com More free tips on how to sell online if you are a local business such as a store, restaurant, school or office. You’ll learn how other local businesses are succeeding and tips for you, including local business online marketing tips local business marketing local business advertising local small business advertising retail store marketing internet marketing strategy get more customers new customers get clients more clients how to get more clients

www.BoneHeadSEO.com. Learn how to use a free and simple tool to find out how your competition is optimizing their web pages.

www.BoneHeadSEO.com. Learn how to use a free and simple tool to find out how your competition is optimizing their web pages.

Summary
Here’s the scoop on what you must know when designing a website to showcase your art, impress galleries, and win over collectors. Learn how to avoid the mistakes most emerging artists make when creating their online portfolio.

1.You need an artists website

Any artist who can classify themselves as either “emerging” or “mid-career” will definitely benefit from having their own website to promote their work. At this stage of your career it is important to be able to have a place where anyone in the world can easily access and view your work.

2.Know who you are trying to impress

Are you trying to engage a Soho gallery to sell your $20,000 paintings or sell $5 prints to children in Korea? That Soho gallery might not be impressed when they see your online-store selling prints and art cards – but on the other hand, you could make a very handsome living if you really knew how to market those art cards.

3.Make your website fit with your overall art marketing strategy

A website is most effective when it is part of a larger overall marketing strategy for your art. This includes mailings, lots of in-person gallery visits and presentations, regular (physical) showings of your work, and developing relationships with the art world. An effectively planned website can greatly compliment and simplify your other marketing efforts.

4.There is a real market for art on the internet

The internet is quickly becoming an accepted place to showcase your art to collectors and arts professionals. They might still want to see your work in person before they buy, but the fact remains: they saw it first on your website! Having an online art presence is very important at this time.

5.Have your own website and a website portfolio service

A website portfolio service (e.g. www.absolutearts.com or www.art-exchange.com is like an online slide registry. For a fee you can upload images of your work together with a bio, artist statement, and resume. They have many visitors and are a convenient way to make your work accessible to potential clients. The down side is that they don’t display your work well, and there is little flexibility in how the art is showcased.

Your own website, on the other hand will require more work to promote, but you’ll be able to present the work in the most beautiful way. Remember the times you’ve been taken into the dimmer room in a commercial gallery? How that art which looked fairly good on the main gallery wall suddenly became something you had to take home? That’s how a good artist’s website should showcase your work.

We recommend both options – they are a perfect compliment.

6. Have a website that collectors and art professionals will enjoy

Here are some common elements which most dealers and galleries would agree on for your website design:

- Keep the site simple and elegant with the focus on the art itself and don’t overpower the art with a site that looks too busy
- Avoid advertising such as banner adds or sidebar adds. If you must have them, put them in a separate “resource” section
- Avoid complex effects like flash movies. In the time it takes to play your exotic entry page, your visitor may have moved on. Include your bio, artist statement, resume, contact information, gallery(s) of your work, contact information, and a pricelist.

Showcase your work beautifully

You need to have visual design skills to create a beautiful artist website. Here are some points to get you started:

- Most Important: Use high-quality, professionally-photographed images. Excellence in, excellence out!
- Keep the website simple and elegant with the focus on the art.
- Create multiple galleries to compliment the work – just as a good physical gallery would do.
- Choose colors that compliment (not overpower) the work. Think of the colors you would use in a physical gallery to showcase your work – neutral colors like crème, white, gray, and good safe choices.
- Think “minimalist” not “busy” for the layout.
- Keep your copy (text) brief. Let the art speak for itself!

7.Bring collectors and galleries to your website

Its no use having that stunning website sitting in hyperspace. Make it work for you! Here are the ways to bring quality visitors:

Search Engines: If your website has been well optimized for search engines, a search on your name or your style of art should bring up your website in the first few pages of results.

Letters of Introduction: A letter of introduction sent to a gallery or dealer is a very effective way to bring a qualified visitor to your website. Better still is to include a brochure or postcard of your work with the letter.

Advertising online or in magazines: For example, if your art is minimalist and modern in style, a banner add on an interior design website focused on the same minimalist ethic could draw a lot of traffic to your site.

You need to be able to sell your work on the internet.

But there are many ways to do it. More important than anything is that you have clear and up-to-date contact information on your website. If a buyer likes your work enough to bring out their checkbook, they will normally be happy to call you to close the sale.

It’s also handy to be able to sell directly from your website, especially if you sell lower-cost reproductions. There are simple and cost-effective ways to do this.

8. Think again before designing your own website.

- Have you really added up the total cost? Here are some questions to consider before you start designing:
- Do you have visual design skills/training?
- Can you wait several months for the site to be ready?
- Can you afford to give up a month or more of your valuable artist time?
- Do you have all the computer software and the relatively-new computer needed to build a high-quality website?
- Are you fully trained in your design software?

Can you answer “Yes” to all of the above? If so, you might think about doing it yourself. Otherwise, hire a designer!

9. Choose your website-designer thoughtfully

The most important thing here is to remember what you are trying to create – a beautiful online gallery space to elegantly show your beautiful work – this is very different from building a high-volume website selling printer ink cartridges and paper rolls!

Look for the ability to design a space to present your work. One way to do this is to find artist websites that you like and then contact the artist to get the name of their designer.

10. Know what you should pay

Artist’s website development prices range from a few hundred to tens of thousands of dollars. Typically, bigger design firms have larger overheads and will be significantly more expensive. On the other hand, Joe down the street can probably build you a website for $200 – but you probably don’t want that website!

At Beautiful Artist Websites we have packages ranging from $700 to $2000 for simple elegant artists websites with different levels of functionality. We can also develop fully customized sites to your specifications with prices based on requirements.

Keyword Density – A Better optimization Tips

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text. When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page. Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

A business marketing adviser is in reality, a friend who gives creative ideas to attract new customers. You may have thought and thought about how you could grow your business and add new customers to your database. But you may feel that you cannot come up with any new ideas for grabbing new clients. If that’s the case, turn to a marketing advisor. Select one, who will listen to you, will offer suggestions, and who is reasonably priced. For small business SEOs, only those well-versed in the business world can fully understand the needs of your business. To evolve a suitable strategy, it’s important that the marketing suggestions and advice of the advisor will attract new customers. After all, isn’t that why you planned to hire him or her in the first place?

A small business owner or a person in professional practice should always be concerned about new prospective customers and cash flow. Sure, your seasoned clients are tried and true, but you must always look for and obtain new customers for continuous growth potential. But how to find these new customers? A good marketing adviser will tell you that a unique method of incurring residual income involves marketing affiliate programs that create vertical avenues of profit. In other words, let others find new customers for you by using their own contacts.

There is no doubt that local merchant success depends on the development of contacts within the local community. The better the social contacts between the potential customers, the faster words will spread. Word of mouth is still the best marketing your business can get. Small businesses have many challenges such as growth in sales, development of customer relationships, and accounting. And think of it this way – growing your business clientele also builds other opportunities within the community. And if other businesses within your locality are doing well, you in your turn will have a greater likelihood of seeing success in your company. It all works hand in hand. Business for you may mean growth for other, complementary companies and vice versa. If the potential for growth is in your community, jump on it. You should obtain business opportunities and see new clients while helping to build your community.

Online companies provide business listings by category for easy consumer access. Look for portals that supplement the gap of traditional marketing techniques. Online marketing is much simpler than the traditional marketing of years ago and much more cost-effective. Because everything is available on the Internet and right at your fingertips, and because computers are accessible by people of all ages, you have a great potential to build new relationships and service new clients through the Internet. The Internet is not just for finding and contacting customers far away, but is also a great tool to expand your client database in your own community. In the past, there was less opportunity to meet clients of different ages and different background. But now, your business opportunities are numerous. Isn’t it great to be living in the Internet Age?

Anyone can make a website, but to be an effective internet marketer, you need a site that will rank well. This will allow for the most exposure, which leads to more traffic, which will lead to more sales.

This article presents 3 big tips for optimizing website content for ranking in the search engines.

1. Unique Content – A lot of people are putting sites out there that are basically clone sites. The search engines are becoming smarter and are identifying these sites to rank them lower. The search engines want to see that you’re giving value to the web, not just cluttering it up. What you want to do is provide a site that has good unique content.

Think about it like this: If you’re choosing between 100 sites that look the same and the one site that is different and unique, which one are you going to choose? The one that’s different or looks even a little better is going to get more hits. Take some time and think through how you’re going to present your site. It might take longer to do this, but in the end it will pay off.

2. Good keywords – Many internet marketers know that it’s all about the keywords. You can make a good site, but if it does not have the right keywords, it won’t rank well. So how do you find them? There are many free tools out there, including one by Google.

There are also many pay sites that can tell you how popular a keyword is. Generally, you want to find keywords that have a high enough number of monthly searches, but a low number of competitors. A good guideline to follow is a keyword that gets 200 or more monthly searches, but has 10,000 or fewer competitor sites. If you can, try to find about 20 – 30 of these.

3. Website Structure – Once you have your keywords, what do you do with them? Well, search engines use something called “spiders” that visit your site and take information from it. Your goal is to make it easy for the spider to extract the relevant information on your site.

You can do this by using a keyword rich title. Make your title one of your money keywords or if you want to use more than one, separate them using “|” (the key above “enter”). At the same time, limit it to only 2 or 3 keywords. Choose the best ones and let that be the title to your site.

You can also use meta and robots tags. Meta tags go in the header of your site, and its also a place where you can put keywords that are relevant to your site. Don’t overdo it, though, because the search engines will think you’re keyword stuffing, which will hurt you.

The robots tag basically gives permission to the search engine spiders to search your site. Just use the , and the spiders will spider you site.

This article presented 3 tips for optimizing website content for ranking in the search engines. You can use these tools to help build ranking, boost traffic, and hopefully make a lot of money!